Amazon/Online Research/ Buy Online Pick-up in Store

Retailers are hoping that early holiday sales ahead of Black Friday and Cyber Monday will encourage consumer spending despite the impacts of inflation and increasing mortgage rates. Target and Amazon will go head-to-head with their Deal Days and Prime Early Access Sale events. Not to be outdone, American Express is jumping into the fray with its Member Week 2022 which launches five days of special offers and experiences for card members. The stakes are high. Amazon sold more than 300 million Items during its July Prime Day event generating approximately $6 billion in sales.