Social Media Use

Social commerce is where social media meets e-commerce, and social commerce sales in the U.S. this year are estimated to reach nearly $37 billion. Looking forward, estimates put social commerce at approximately $80 billion by 2025 as 108 million Americans are expected to make purchases through social channels. Brands that have a robust social media presence will be better positioned to win at social commerce, which in turn will help them ‘comp the comp’ in 2022.