Walmart+/Amazon Prime

Since launching in September 2020, membership in Walmart's Walmart+ program has hovered around 11 to 11.5 million members - a mere fraction of the 168 million Amazon Prime members in the US. Though a powerhouse when it comes to retail traffic (230 million weekly customer visits to Walmart stores throughout the world), Walmart has struggled to make gains on Amazon. As of June 2022 Walmart's share of U.S. e-commerce was just 6.3% compared 37.8% for Amazon.