Amazon and Amazon Prime

Despite a small increase in revenue Amazon reported their first quarterly loss since 2015. Supply chain issues and inflation have been a major factor against the online shopping giant as some COVID worried consumers have begun returning to in person shopping as apposed to shopping online. However the hold Amazon has on the retail industry and retail research industry can’t be ignored, with people still spending almost $1,000 annually with 78% of responders reporting that had in fact made a purchase on the site in the past year. While an average visit to the website lasted around 20 minutes.