Amazon Prime Day

Amazon Prime day remains a huge boost for online retailers as the projected spend for the 2 day event in 2022 is around 7.7 billion dollars, even while a large portion of consumers remain sidelined due to inflation and rising costs in most retail markets. A smaller but still significant portion of consumers plan to shop outside of the Amazon market with other retailers who plan to have sales and deals to compete with Amazon and attempt to capitalize on the masses doing retail research.